Howardism · Vol. 03Plate II · No. 02
Go To Market, tagged.
Notes3TagGo To MarketOldest23 May 2026Newest23 May 2026
Every article tagged go to market, newest first.
| Title | Summary | Date |
|---|---|---|
| The AI-Native Safe-Choice Inversion | Buying the legacy incumbent used to be "safe"; post-AI, *being* the incumbent = not AI-native; boards give buyers air cover; a counter-positioning play | |
| Founder-Led Sales Discipline | Stay founder-led until PMF; don't offload sales to an AE *or* an agent; explicit tension with Founder As Agent Orchestrator | |
| Narrow Wedge into a Legacy Market | Disrupt without being feature-complete: be the best for a narrow customer profile (tech cos outgrowing QuickBooks); Google-Sheets MVP; the wedge-flip lesson |